Your website is an essential part of your business. Experts say that people will judge the credibility of your business by the look of your website; your site will attract visitors or they will deter them. How do you make your website look professional? In this post, I want to give you some simple pointers on how you can make your site look awesome.
1. Dress it Up with Photos
Professional photos make your site smooth and attractive to the eyes. Adding pictures to your WordPress blog will break up your content and make it earlier to read, and by making it easier to read it will attract more readers, and readers are good.
If you are looking for some free photos for your website. Take a moment and check out the post I wrote a couple of months here.
If you just throw 1500 words on a single page without breaks at all, it would be very difficult to read, and people will probably just move on to another site. By placing photos on your site, your content presents itself in smaller sections, and it becomes easier for the mind to digest.
A good rule of thumb is one photo for every 500 words. This ratio (1:500) will be a good model as you continue to build out your website. Also, don’t forget to place your image alt text so that your pages rank better on search engines. The image alt text is how you describe your images to google and other search engines. Adding an alt text is an excellent habit that every blogger needs to get into doing.
2. Create a Great Logo
A professional logo is another way to polish your website. There are so many ways that you can inquire a professional logo these days. Here are a couple of suggestions:
A professional logo is a great way to steer the direction of your brand in the minds of your potential customers. A logo looks sharp, when done right, and can be a fantastic marketing tool.
Take some time and grab a professional logo for your website, and take those next steps in creating a professional website.
3. Make it Clean
A clean website is an attractive one. Gone are the days of a million things crowding the page of your site. Professional websites are now minimal and free of clutter; sites with flashing banners and dark backgrounds are more confusing than attractive. Take a look at the examples below and ask yourself which website looks more impressive.
My suggestion is to get a sharp theme here. All of these themes are clean and professional.
4. Simple Navigation
It’s vital that people can easily navigate your website. Make sure that your site’s header menu can be found easily, and categorize your pages for natural exploration.
Notice this example below:
- Web Hosting
- About our Company
- Who we are
- Our Policy
- Our Promise to You
- Our Location
- Contact Us
Make sure that your website flows nicely. Your customers should be able to find all the important pages quickly. You never want someone lost within your site, searching for your contact number or email. Your menu has to be simple.
Lastly, and this is important. You need to make sure that your website is responsive.
Did you know that almost 60% of all website views are from a mobile phone? If your web page is not mobile-friendly, you’re missing out on a whole bunch of traffic. Trust me; no one is going very deep on your site if it’s not responsive; there are far too many sites that are mobile-friendly.
Make sure that you choose a theme that is mobile phone ready. There are a ton of professional mobile-friendly themes that are available here. Also, you can test to see if your website is responsive or mobile-friendly by clicking here.
There you have it, folks. Some great pointers to get your website where it needs to be – professional.
Take some time and share in the comments below. I would love to hear your opinions on what makes a website professional.